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Usually national surveys include some questions that are related to the interviewer’s characteristics as well as interview evaluative questions to be answered by the interviewer to reflect on the completed interview. Considerable research has been devoted to study interviewer effects (age, race, gender, experience, attitudes) (see Berk and Bernstein 1988; Groves and Magilavy 1986; Groves et al. 2004; Hill 2002; Kish 1962; Singer et al. 1983; Stokes and Yeh 1988). Few papers, however, studied the evaluation questions. In the context of telephone polls, only two studies: The Gallup Organization (1998) and Tarnai and Paxson (2005), studied the interviewer’s evaluative questions. These questions could highlight the need of improvement in many directions, like choosing target population, question wording, raising awareness among specific groups in the society, etc.

Analyzing the Interviewers’ Evaluative Questions in Phone Polls