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de 10 personas, cuyo desarrollo de actividades los realizan mayoritariamente de manera empirica, en vista de los bajos niveles de formacion academica que poseen sus propietarios y trabajadores. Se procedio a realizar una encuesta a una muestra seleccionada de datos tomados del Censo Economico realizado por el Instituto Ecuatoriano de Estadisticas y Censos en el ano 2010, y las preguntas fueron direccionadas para conocer su situacion socioeconomica, el nivel de formacion academica, y los conocimientos que tenian sobre el nuevo enfoque de la Economia Popular y Solidaria, con el proposito de diagnosticar los mecanismos que aplican y realizar propuestas de mecanismos y estrategias que coadyuven al fortalecimiento de su gestion tanto administrativa como financiera, y aportar de esta manera a la obtencion de un mayor nivel de ingresos que les permitan mejorar su rentabilidad y su calidad de vida. Abstract In seeking to analyse the current structure of small businesses in the town of Milagro we considered those that have a maximum of 10 people, whose activities are performed mostly in an empirical manner, in view of the low levels of academic training amongst owners and workers. We proceeded to carry out a survey amongst a select data sample of data taken from the economic census carried out by the Ecuadorian Institute of Statistics and Censuses in the year 2010; the questions were designed to understand the socio-economic position, level of academic training, and knowledge amongst owners of the new approach of the popular and solidarity-based economy, with the purpose of diagnosing the relevant mechanisms and proposing mechanisms and strategies that contribute to the strengthening of both administrative and financial management, and contribute in this way to obtaining a higher level of income, enabling them to improve their profitability and quality of life.

ciencia unemi/ciencia unemi (en línea)

Estructuración de la microempresa establecida en el sector comercial de la Ciudad de Milagro, Ecuador / Structure of small businesses in the commerical sector of the town of Milagro, Ecuador