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Este articulo aborda la comprension de los diversos discursos que se han elaborado sobre la cultura organizacional tanto en su vision positivista concebida como variable, cuanto en su vision semiotica entendida como metafora raiz. Se distinguen estas dos miradas para contraponer el paradigma funcionalista con el simbolico-interpretativo de la teoria organizacional. Por otra parte se hace mencion de los modelos sobre cultura organizacional de Hatch y Schein, que han sido de mayor divulgacion. Abstract This article discusses the understanding of various speeches which have been developed about organizational culture both from a positivist outlook in which it is conceived as a variable, as well as in its semiotic vision in which it is understood as a metaphor. These two perspectives are distinguished to contrast the functionalist with the symbolic-interpretative paradigm of organizational theory. On the other hand mention is made of the models on organizational culture of Hatch and Schein, who have been subject to widespread analysis.

La cultura organizacional versus la organización como cultura / Organizational culture versus the organization as culture