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El presente articulo es producto de un estudio acerca de la forma en la que invierten sus utilidades las PyME (Pequenas y Medianas Empresas) del Canton Milagro, Ecuador. El proposito de la investigacion es dar a conocer la Bolsa de Valores como fuente de inversion considerando que la mayoria lo hacen en instituciones financieras, existe un alto grado de desconocimiento sobre ventajas y beneficios que brinda el Mercado de Valores Ecuatoriano al considerarlo como una fuente para invertir dinero. Para lo cual se establecio un solo objetivo general, el mismo que consiste en demostrar la rentabilidad y efectividad de realizar transacciones dentro de este Mercado. Despues de estudiar el problema, las leyes y reglamentos que rigen el tema, por medio de encuestas aplicadas a gerentes – propietarios de las PyME establecidas en Milagro, se cercioro sobre el desconocimiento de informacion acerca de como opera el Mercado de Valores. Los resultados obtenidos fueron tabulados y reflejados a traves de graficos estadisticos, dejando como resultado que algunos propietarios poseen desinteres de conocer sobre banca e inversiones porque creen que si invierten en la Bolsa de Valores corren riesgo de perder parte o totalidad de sus ganancias. Palabras Clave: Compra de acciones, Mercado de Valores Ecuatoriano, Bolsa de Valores. This article is the result of a study about how the Small and Medium Enterprises (SMEs) invest their profits in the city of Milagro, Ecuador. The purpose of the research is to inform the Stock Exchange as a source of investment considering that most of the SMEs do their investment in financial institutions, there is a high degree of ignorance about the advantages and benefits offered by the Ecuadorian Securities Market because it s considered as a source for investing money. For the research one general objective was set, which is to demonstrate the performance and effectiveness of transactions in this Market. After studying the problem, the laws and regulations about the subject, through surveys applied to managers - owners of established SMEs, it was found about the lack of information on how the stock market operates, the results were tabulated and reflected through statistical graphics, leaving an analysis as some owners don t want to know about banking and investments because they believe that if they invest in the stock market they could lose some or all of their profits.

ciencia unemi/ciencia unemi (en línea)

Análisis del Mercado de Valores Ecuatoriano como fuente de inversión para las PyMES / Analysis of Ecuadorian market values as a source of investments for small and medium-sized businesses