English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

El presente trabajo se planteo como objetivo aplicar el Cuadro de Mando Integral (CMI) a la Planificacion Estrategica de la Banca Privada, caso Banco del Austro. Para el desarrollo del trabajo se empleo la tecnica de la revision bibliografica-documental y el estudio de casos. Se concluye el trabajo constatando que el CMI asegura la alineacion entre finanzas, mercado, tecnologia e innovacion, al tiempo que resulta indispensable como estrategia de comunicacion, dispositivo de control de gestion y de la estrategia corporativa. Los resultados en los objetivos estrategicos identificados en las perspectivas de aprendizaje y crecimiento permitirian al Banco del Austro promover sus procesos de trabajo internos, lo que, a su vez, ayudaria a la organizacion a obtener los resultados deseados en las perspectivas de clientes y finanzas. A su vez, los resultados obtenidos en el proceso de control le posibilitarian adquirir una vision general de las desventajas reales en el proceso de implementacion estrategica e iniciarian una linea de actividades correctivas. En resumen, el CMI proporcionara a los administradores del Banco del Austro una vision completa de la entidad, incluidas medidas operativas para satisfacer a los clientes, nivel de innovacion y actividad para mejorar la organizacion, asi como medidas financieras.AbstractThe present research consisted in the application of the Balance ScoreCard (BSC) to the Strategic Planning of Private Banking, specifically Banco del Austro. The bibliographic-documentary review technique and the case study were used for the development of this work. The work concludes stating that the BSC ensures the alignment between finance, market, technology and innovation, while being essential as a communication strategy, management control device and corporate strategy. The results in the strategic objectives identified in the perspectives of learning and growth would allow the Banco del Austro to promote its internal work processes, which, in turn, would help the organization to obtain the desired results in the perspectives of clients and finances. In turn, the results obtained in the control process would enable them to acquire an overview of the real disadvantages in the strategic implementation process and initiate a line of corrective activities. In summary, the BSC will provide Banco del Austro managers with a complete overview of the entity, including operational measures to satisfy customers, level of innovation and activity to improve the organization, as well as financial measures.

ciencia unemi/ciencia unemi (en línea)

El Cuadro de Mando Integral Aplicado a la Planificación Estratégica de la Banca Privada.//The Balanced Scorecard Applied to the Strategic Planning of Private Banking.