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espanolRESUMEN El trabajo propone determinar un conjunto de indicadores acerca del desempeno de las empresas productivas del Canton La Troncal, provincia del Canar, Ecuador, para usar la “Inteligencia de Negocios” (Business Intelligence BI) como una mejor practica que apoye la gestion organizacional y la consecucion de los objetivos estrategicos. Para ello primero se levanto informacion en empresas locales, en base a una muestra especifica, con instrumentos del tipo cuestionario y entrevista. Luego, a partir de la informacion obtenida se diseno un cuadro de mando integral (Balanced Scorecard) con los indicadores claves de desempeno mas significativos para las empresas de la muestra, de modo que se puedan implementar con los servicios multidimensionales que ofrecen las herramientas de Inteligencia de Negocios. Finalmente, los informes se representaron en tableros de control, con un rango de granularidad fino, que permitan a los directivos tomar decisiones claras, reduciendo el grado de incertidumbre. EnglishABSTRACTThe paper aims to determine a set of indicators about the performance of productive enterprises in Canton La Troncal, province of Canar, Ecuador, to use “Business Intelligence” (Business Intelligence BI) as the best practice that supports organizational management and achievement of the strategic objectives. For this purpose, information was first collected through a survey that was carried out in local companies, based on a specific sample, with questionnaires and interviews. Then, based on the information obtained, a Balanced Scorecard was designed with the most significant key performance indicators for the companies in the sample, so that they can be implemented with the multidimensional services offered by business intelligence tools. Finally, the reports were presented in control panels, with a fine granularity range, which allow managers to make clear decisions, reducing the degree of uncertainty.

ciencia unemi/ciencia unemi (en línea)

La inteligencia de negocios: una estrategia para la gestión de las empresas productivas. // Business intelligence: a strategy for the management of productive enterprises.