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The research examines the organizational design feature of erstwhile Imperial Tobacco Company of India Limited, (ITC Limited) India, to shed light on the growth potential of ITC. We apply a systematic process to address two fundamental design dimensions of an organization: efficiency and effectiveness to assess the design element in (a) goal, (b) strategy, (c) structure, (d) people, and (e) coordination. The company was incorporated on August 24, 1910, and over the past decades, it has become one of the most well-known and profitable organizations in India, as well as a formidable international player due to its robust product portfolio covering both the traditional and greenfield business. This study aims to examine how ITC's organizational structure facilitates the company's growth trajectory in the increasingly competitive domestic and global market.

Qualitative Analysis of Various Determinants in Organizational Design With Special Reference to ITC Limited, India