English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The essence of the concept of ecological marketing is considered. Different approaches and views on the essence of the concept of "environmental marketing" are clarified. The role of ecological marketing for the development of hotel enterprises around the world is proved. The understanding of ecological marketing in relation to the tools of its application is outlined and their differences are established. The definition of ecological marketing of the hotel enterprise is given. An overview of the application of environmental marketing in the largest hotel chains in the world. Problems of ecological marketing and business development are analyzed.

ECOLOGICAL MARKETING AS A TOOL OF STRATEGY OF HOTEL BUSINESS AND TOURISM DEVELOPMENT