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Organizational culture has become in an essential management tool to be managed by the organizations, as a vector for the consolidation of the intangible assets of a company such as climate, identity and organizational image, managing thereby to strengthen the corporate image and identity, both internally and externally. This article analyzes the type of cultures prevailing in small and medium-sized industries (SMIs), through a diagnosis of the current state of these cultures, on the basis of the approach to structured questionnaires of closed questions. For this purpose, a representative sample for a finite population, which according to the sampling of proportions derived in 380 surveys, applied to the owners of the pymis in metropolitan district of the city of quito. The results of this study determine the type of culture in which are embedded the SMIs, consistent with the typology of scheinsohn as well as to establish if there are practices of cultural management that respond to a permanent management of this policy, in the SMIs or if on the contrary that policy is not managed. The article concludes in favor of a diagnosis to management culture through strategies in the sector of the SMIs.

Tipologías de las culturas organizacionales. Estudio de caso: PYMIS del Municipio del Distrito Metropolitano de Quito