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This article proposes a model aimed at improving the profitability of SMEs in the manufacturing sector of the city of Quito. This research has considered the decisions of operating, investing, financing, policy and employee motivation and strategies for generating economic value added. The purpose of the model is to contribute to sustainable development of small and medium enterprises. Aware that requires an urgent change in management models to survive in a globalized and highly competitive. The results of the investigation allowed to select the strategies that will generate economic value added such as: reducing dead time, eliminate pricing errors, reverse propaganda and advertising, customer satisfaction, optimize product portfolio, reducing fixed costs, innovation product, researching new markets, reduce product cycle time, acquisition of technology, investing in corporate, investment in quality management system, reduction of accounts receivable collection problems identified, sell idle assets, better coordination with suppliers, obtain credit in the stock exchange or national financial corporation, employee participation in decision-making, create a good working environment, culture, ongoing training, occupational health programs.

MODELO PARA GENERAR VALOR ECONÓMICO AGREGADO, A LAS PYMES DEL SECTOR MANUFACTURERO DE LA CIUDAD DE QUITO