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The presented study gives an additional meaning to the word ‘Genomics’. In contrary to its traditional meaning, this paper introduces a method which is able to map consumer minds similarly to genome sequencing methods in molecular biology. Mind Genomics is not a traditional genomic method; it is used as a metaphor, since it uses expressions, or short stories to uncover the subconscious thinking of consumers about certain topics. The obtained information is used to differentiate so-called mind-sets, or alleles, which consist of people having similar opinions about the given topic. The agreement of respondents within the mind-sets is high, although there are significant differences between them. Mind genomics is a universal tool, giving the opportunity to researchers, entrepreneurs, students, everyone to use and sequence the mind of people about a topic of interest.

The Mind Genomics Metaphor -From Measuring the Every-Day to Sequencing the Mind