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This paper develops a theoreticalcreflection rooted in the perspective of the Historical Materialism while approaching human labour as a founding category of the social being (Marx; Lukacs). The study takes as a theoretical standpoint the articulation of Discourse Analysis with the Marxist ontological perspective, considering Marx and following Lukacs’ footsteps so as to intervene with foundational issues regarding the production of discourse, therein understood as praxis where meaning is produced in the subjects’ practices in the course of their social, historical and ideological involvement. Built over the scaffolding of these authors’ contributions, this analysis examines the processes of recontextualization and mystification present in government advertisements about university reform, specifically ProUni (University for all) and ReUni (support program for the restructuring and expansion of the federal universities).

Das questões fundantes do discurso à instância da política: uma síntese de múltiplas determinações