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The studies aimed to investigate the meanings are assigned by teachers in the municipality of Ri o de Janeiro, concerning the reading of selected and recommended for novice teachers. It was used Rhetoric from Perelman (2002) as well as Social Representation studies from Moscovici (1978) as a methodological instrument. The results allowed the identific ation of the argumentative techniques used by the authors of such kinds of books that belong to the Epdictic genre, in which occurs worship and critic of values defended by different types of audience, pleasing thus, the demands of readers according to the ir values, beliefs and attitudes. It portrayed that there is an obvious division into male and female audiences. This sexist division is clear in the covers of the publications. By doing so, these books dissociate human beings into two categories: male and female, in which is anchored on the hegemonic social representation of gender

REPRESENTAÇÕES SOCIAIS DE GÊNERO NO DISCURSO DE DOCENTES LEITORES DOS LIVROS DE AUTOAJUDA: uma contribuição pedagógica curricular?