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Este estudo busca identificar quais sao as estrategias de inovacao utilizada pelas empresas, a partir de um diagnostico de inovacao das pequenas e medias empresas atuantes no setor alimenticio do municipio de Ponta Grossa, Parana. A pesquisa se delineou de forma quantitativa para o tratamento dos dados e bibliografica, na busca de conceitos. Por meio do diagnostico de estudo em 22 empresas, foi possivel determinar que poucas industrias do setor alimenticio do municipio de Ponta Grossa utilizam estrategias ofensivas e somente as lideres do mercado investem em P&D, desenvolvem inovacoes, mas no caso especifico do municipio ainda nao consideram importante as patentes, e nem a exploracao de oportunidades. This study aims to identify what are the innovation strategies used by companies, from a diagnostic innovation of small and medium companies in the food sector the city of Ponta Grossa, Parana. The research outlined in a quantitative manner for the treatment of bibliographic data and 22 companies in search of concepts. Through the diagnosis of the  study, it was determined that few industries in the food sector of the city of Ponta Grossa use offensive strategies and only the market leaders invest in P & D, develop innovations, but in the specific case of the municipality still do not consider important patents, nor the exploitation of opportunities.

DIAGNÓSTICO DA INOVAÇÃO NAS EMPRESAS DO SETOR ALIMENTÍCIO: um estudo no Município de Ponta Grossa, Paraná