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O objetivo deste artigo e analisar o processo de institucionalizacao do perfil do administrador a partir do isomorfismo normativo, observado principalmente na adocao de politicas de profissionalizacao. Na primeira parte, e feita uma revisao na literatura sobre a Teoria Institucional e uma reflexao dos debates dos seus principais autores. Analisa-se as influencias estrangeiras na construcao do modelo “brasileiro” de administracao e o papel das instituicoes na concepcao do perfil do administrador brasileiro. Na segunda parte, sao analisadas tres entrevistas de executivos, retiradas de um jornal online com a finalidade de verificar como o processo de isomorfismo normativo se da por meio das organizacoes. E por fim, os resultados sugerem um comportamento de homogeneizacao no perfil do administrador, que parece ser recorrente em diferentes organizacoes e se mantem como mecanismo de legitimacao no campo organizacional. This paper aims to analyze the process of institutionalization of the administrator’s profile in the process of normative isomorphism, observed mainly in the adoption of professionalization policies. In the first part, there is a literature review of the Institutional Theory and a reflection on the debates of its main authors. The foreign influences are analyzed in the construction of the "Brazilian" model of management and the role of institutions in the design of the brazilian administrator’s profile. In the second part, three interviews of CEO’s were taken from an online newspaper and analyzed with a purpose to verificate how the process of normative isomorphism happens through the organizations. Finally, the results point to a homogenization behavior in the administrator’s profile, which is recurrent in different organizations and remains a mechanism of legitimacy in the organizational field.

ISOMORFISMO NORMATIVO: influência das instituições na construção do perfil do Administrador