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Does more information elicit users compliance and engagement, or the otherway around? This paper explores the relationship between content strategy anduser experience (UX). Specifically, we examine how the amount of informationprovided on marketing web pages, often called landing pages,impact userswillingness to provide their e-mail address (a behavior called conversion inmarketing terms). We describe the results of two large-scale online experiments(n= 535 and n= 27,900) conducted in real-world commercial settings. Theobserved results indicate a negative correlation between the amount ofinformation on a web page and users decision-making and engagement.

How Content Volume on Landing Pages Influences Consumer Behavior