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Aim/Purpose: Provides a theoretical model as to where we should source our information as the environment becomes more complex.Background: Develops a theoretical model built on extrinsic complexity and offers a conceptual scheme relating to the relative value of different sources. Methodology: The paper is purely conceptual in nature.Contribution: Develops a model that could be tested relating to where clients should search for information.Findings: Arguments can be made that different environments warrant different priorities for informing sources.Recommendations for Practitioners: Assess how your sources of information match your perceived environment.Recommendation for Researchers: Consider developing research designs to test the proposed model.Impact on Society: Offers a new way of thinking about informing sources.Future Research: Develop propositions from the model that could be empirically tested in future research.

Informing on a Rugged Landscape: How Complexity Drives Our Preferred Information Sources