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This paper explores whether students are customers, students, or both students and customers. The following are discussed: How do administrative m mbers (deans, assistant deans, chairs, assistant chairs), full-time faculty, and adjunct fac ulty members within an online post-secondary learning institution perceive their students’ statu s within the organization? Are the students purely students, or are the students also customers? What paradigm exists within the minds of the administrative members and faculty members? If the stude nts are purely students, then is the online post-secondary learning institution purely a functi on of scholarly excellence? Conversely, if the students are customers, then is the online post-sec ondary learning institution predominantly a business that is selling a product and must go to g reat lengths to keep the e-customer happy? What are the perceptions of administration and facu lty? Are the students purely students, or are the students also customers? Furthermore, if the on line post-secondary learning institution recognizes that there are, indeed, customers, is it sure that the students are the customers? Perhaps some administrative members and faculty members con ider the customers to be the final consumers of the product, so consideration of whether the students are purely students or whether the students are customers is moot.

Administration and Faculty Perceptions (in an Online Post-Secondary Institution) of Whether Students Are Purely Students Customers or Both