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Content analysis of media coverage provided a setting for group work, critical thinking, research, and data analysis. The analysis was motivated by a series of news stories that had damaged the reputation of the local community. The question was whether local news coverage was negative toward the business community. A business class addressed the problem and found that articles that business would view as favorable predominated. Based on their research, the class formulated a public relations strategy. Although this setting is a business class, content analysis of news media would work in other classes that emphasize critical thinking and problem solving.

Student Content Analysis of Business News Coverage