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Applying the concept of knowledge management in practice is a necessary means to gain global competitiveness of an organization. By spreading this idea to the masses, the whole economies could gain competitiveness as well, on a journey from an industrial age to the knowledge age, a journey which the most developed economies had already undertaken. Internet technologies enable the creation of a virtual community, a knowledge manager, where the interaction between those who are part of this will be permanent and essential, and not occasional and formal. The idea of creating a virtual community became reality with the site www.uzns.net and this paper discusses initial experiences of creating a virtual community of this kind and also the possibilities which this initiative addresses.

Do We Need A Knowledge Community in Serbia?