English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

catalaEls arxius audiovisuals son un recurs cada vegada mes emprat en les xarxes socials, tambe amb finalitat politica. Unes xarxes que, enfront dels mitjans tradicionals, sembla que cada vegada tenen mes importancia, especialment quan es produeixen els moments decisius de les democracies: les campanyes electorals. En l’estudi volem comprovar si aquest us ha arribat als comptes personals dels candidats i les candidates a la Generalitat Valenciana en les eleccions d’abril de 2019 i com ho ha fet. Ens fixem especialment en les diferencies entre les tres xarxes analitzades —Facebook, Twitter i Instagram— i tambe quin tipus d’informacio de video es comparteix. Per a l’analisi, hem creat nou categories formals diferents, algunes de les quals aprofiten recursos provinents dels mitjans tradicionals, d'altres han sigut creades ad hoc per a la difusio per les xarxes. A partir d’aquestes categories, comprovem quines son les mes emprades i quines son les pautes de difusio dels candidats. Tambe hi analitzem si hi ha diferencies en aquests usos en l’eix dicotomic de partits d’esquerra/dreta. Els resultats n'apunten un us discrecional i una inexistent estrategia de comunicacio en la utilitzacio dels arxius audiovisuals per part dels candidats. EnglishVideos are increasingly being used in social networks for a wide range of purposes, including political campaigning. Here, social media seem to be gaining an edge over traditional ones when it comes to making political choices, especially during election campaigns. This paper examines the extent to which social media is used in Valencian Autonomous Government elections and looks at each of the candidates experiences in this regard in the April 2019 elections. We pay particular attention to the differences between the three networks analysed — Facebook, Twitter and Instagram, and consider what kind of video information is shared. For these purposes, we create nine formal categories, some of which draw on traditional media while others are created ad hoc for our study. Based on these categories, we identify which media are most used, and give guidelines on best practices. We also consider differences in usage between politicians from the left and right ends of the political spectrum. The results point to a general lack of communication strategy in candidates’ use of discretionary video materials.

L’ús del vídeo en les xarxes socials dels candidats a la Generalitat Valenciana 2019