English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

 the desire to acquire promotional articles from tobacco companies (receptivity) is a risk factor associated with becoming an established smoker. There is a possibility that the perception of sexual content in tobacco advertising (PCS) may be part of that desire and act as an additional risk factor. Objective: the objective of this study was to determine the influence of receptivity and PCS in the smoking process. Method: in 1998, 1186 high school students were surveyed in order to determine their receptivity and PCS. After three years, 303 of them were followed through a telephone interview in order to correlate their current smoking status with the previously recorded antecedent of receptivity and PCS. Results: 62% of the subjects were receptive and 78% perceived some kind of sexual content in the advertising. Both receptivity and PCS were significantly associated with the probability of becoming an Established Smoker (ES) (OR 2.36 [95%CI 2.36-1.18] and OR 2.56 [1.02-6.42] respectively). Discussion and conclusions: receptivity and PCS are independent risk factors than can cause teenagers to become established smokers.

The pack of Camel contains images that influence adolescents to become established smokers: A three year follow-up