English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The article is devoted to the experience of teaching in English of the profile disciplines “Copywriting in advertising”, “Copywriting in PR”, “Public service advertising”, “Theory of mass information”, “Communication strategies” of the Department of Advertising and Public Relations of Humanitarian Institute of Borys Grinchenko Kyiv University. The purpose, results and prospects of development of such direction of students’ teaching are represented.

ìntegrovanì komunìkacìï

TEACHING THE VOCATIONAL SUBJECTS IN ENGLISH AT THE UKRAINIAN HIGHER EDUCATION INSTITUTIONS: EDUCATIONAL EXPERIMENT OR TODAY’S CHALLENGE (THE CASE OF DISCIPLINES OF THE DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS OF HUMANITARIAN INSTITUTE OF BORYS GRINCHENKO KYIV UNIVERSITY)