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The article clarifies the concept of "innovation" in the field of tourism business in the region.  The theoretical and methodological basis of the study is the work of domestic and foreign scientists in the theory of innovation and innovation, problems of business development in tourism, regional economy and sustainable development.  The classification of innovations depending on their use in various areas of tourist activity is developed.  The components for building the concept of innovative strategy for the development of the tourist and recreational complex of the region are presented.  Key words: tourist-recreational complex, services, innovations, innovation, strategy, management, development.

CONCEPT OF MANAGEMENT OF INNOVATIVE PROCESSES OF THE REGIONAL TOURIST AND RECREATIONAL COMPLEX