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Many factors influence customer preferences among those who choose active leisure. A wide range of market productsmakes for many opportunities, and sports facilities are required to be fully prepared to provide services. It is helpful to create forecasts that enable to determine the predictable number of clients. An example prediction made with respect to swimming pools is presented in this article. For this purpose, the ARIMA model was used, based on the assumption that the value of the endogenous variable is affected by the value of this variable laggedin time. JEL classification: C2, C22.

ARIMA MODEL USED TO ANALYZE THE DEMAND FOR SWIMMING POOL SERVICES