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in the Last third oF the xx century, tourism has been one oF the most acceLerated economic growth industries within the service area, in the worLd. it ́s export gLobaL income is ranked Fourth aFter FueLs, chemicaLs and automotive products, and in some cases, the tourism has become the First exportation category oF deveLoping countries (wto, 2008). the emergence oF new destinations in recent decades has encouraged the deveLopment oF this industry thus between 1995 and 2007 the annuaL average grew to 4% (idem). LargeLy these new destinations are 1 Licenciada en Antropología, Escuela de Antropología PUCE. 32 PAOLA GARCÍA NOBOA part oF ecoLogicaL proposaLs registered in the sustainabLe deveLopment discourse, designed as aLternative (eco) touristic proJects at smaLL scaLe in underdeveLoped areas with great biodiversity, whose purpose is to promote LocaL deveLopment and nature conservation. considering this context, it is to anaLyze From an anthropoLogicaL view, the succes posibiLities oF (eco) tourism in two setLements oF ecuador, For what this articLe has been divided into two parts: the First one is a short historicaL outLine oF the paradigm oF deveLopment and it ́s reLationship to the tourism industry and into the second part, both study cases are exhibited: san cLemente, (an indigenous community oF kichwa speakers, Located in the province oF imbabura) and eL recuerdo (a montubio encLosure Located in the province oF Los ríos) and its reLationship with the historicaL discourse oF deveLopment projects through some point oF the proJect Logic intervention whether by the state or non-governmentaL

antropología cuadernos de investigación/antropología cuadernos de investigación

[ECO] Turismo una alternativa de desarrollo [sostenible] para el [sub] desarrollo. Un estudio comparativo entre los poblados de San Clemente y El Recuerdo.