Open AccessThe ease of transaction and e-service quality of e-commerce platform on online purchasing decision
Author(s) -
Cynthia Hartono,
Yunita Budi Rahayu Silintowe,
Andrian Dolfriandra Huruta
Publication year - 2021
Publication title -
bisma (bisnis dan manajemen)
Language(s) - English
Resource type - Journals
eISSN - 2549-7790
pISSN - 1979-7192
DOI - 10.26740/bisma.v13n2.p81-93
Subject(s) - purchasing , nonprobability sampling , database transaction , usability , business , service quality , quality (philosophy) , service (business) , marketing , e commerce , transaction data , advertising , computer science , database , world wide web , human–computer interaction , sociology , demography , philosophy , population , epistemology
Online business development ease consumers to make purchases. One marketplace that can be consumer choice to shop online is Akulaku. Online purchasing decisions at Akulaku can be influenced by various factors such as ease of transaction and e-service quality. This study aims to analyze the effect of ease of transaction and e-service quality on online purchasing decisions in Akulaku. A total of 104 Akulaku consumers lived across Indonesia as samples were collected by a purposive sampling technique. The data was collected using an online questionnaire with structured questions given to Akulaku consumers. The data were analyzed using multiple regression. The results indicate that the ease of transaction has a positive influence on online purchasing decisions in Akulaku. Besides, the e-service quality also has a positive influence on the online purchasing decisions in Akulaku.
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