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1 Assistant Professor, Department of Mass Communication Government College University Faisalabad, Punjab, Pakistan, imranmuslim@gcuf.edu.pk 2&3 Assistant Professor, Department of Communication Studies Bahauddin Zakariya University, Multan, Pakistan, Ahsanbhatti@bzu.edu.pk, Tahir_rule@bzu.edu.pk ARTICLE DETAILS ABSTRACT History Revised format: August 2020 Available Online: September 2020 This research study is conducted to identify the contribution of print media in highlighting the health specific information for their readers. A content analysis was made for five major Urdu and English dailies, to understand the importance given to health issues in terms of space given, frequency and tone of the contents. The findings of study concluded that mostly articles discussed the health education, specific diseases were less reported. Mostly articles were in neutral and positive tone respectively. Almost one fourth of the articles presented the multiple viewpoints with conclusion as elaborated multiple aspects such as diagnosis, precautionary measures, treatments and remedies/suggestions. Two-thirds of the articles discussed the non-scientific evidence. It was conclude that Information related to health was treated very casually and no serious and result oriented effort was made by the print media.

Do Print Media Cater the Needs of Society? A Study to Analyze the Coverage of Health Issues in Major Dailies of Pakistan