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Background: This article continues a series of studies devoted to ludic competence/playfulness and one of its components is flirting. The aim of the study: in the context of parametric concept of meaning, to identify on the basis of applied psycholinguistic research the semantic components of the stimulus “flirting person”, which are actualized in the speech acts of Russian-speaking inhabitants of Ukraine. Material and Methods: The main method of the research is a psycholinguistic experiment whose major stage is the controlled association experiment with the stimulus “flirting person”. The sample comprised 215 young people (aged 21-35), of which 112 females and 103 males. Results: At the final stage of formulation of the instructions 23 semantic features were selected for the stimulus “flirting person”. The results of the controlled association experiment with the stimulus “flirting person” allowed to build 23 associative fields and obtain the material for describing the behaviour pattern of ludic position Diplomat (flirting person) reflecting the reality of linguistic consciousness of young Russian-speaking inhabitants of Ukraine. Conclusions: Cluster analysis of the associative field of the semantic feature “What is the person’s marital status?” allowed to define: three core clusters – “Free” (71.16%), “In a relationship” (14.42%), “Any” (3.72%); three peripheral clusters – “Qualities” (3.26%), “Emotional State” (3.26)%, “Role in family relations” (1.40%); extreme peripheral clusters – “Changeable” (0.93%); an isolated female reaction “Guy” suggests an ambiguous interpretation and allows to highlight different meanings – “Gender” and “Age”.

Developing the instructions for the controlled association experiment by means of semantic features for the stimulus “flirting person”