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Resumo : O objetivo do texto e abordar a tematica dos meios de comunicacao como instrumento de poder a luz da industria cultural conforme Theodor Adorno. Busca-se responder a seguinte questao: como a industria cultural reproduz as relacoes de poder no capitalismo contemporâneo? Para a consecucao de tal objetivo, o texto apresenta as seguintes etapas: uma breve contextualizacao historica e teorica da Teoria Critica - vertente filosofica a qual Adorno e outros autores se filiaram - a definicao da industria cultural conforme Adorno em seus principais argumentos, os efeitos da industria cultural e do capitalismo organizado, a postura critica frente ao contexto referido e a nova postura de Adorno nos anos 50 e 60 frente aos meios de comunicacao. A principal tese do artigo leva ao entendimento de que a industria cultural incorpora toda uma racionalidade de dominacao e disciplina da vida social e reproducao da ordem capitalista vigente, acabando com as contradicoes no âmbito das manifestacoes artisticas na medida em que somente o lucro e visado. Summary : The aim of this text is discuss communication means as power instrument in the light of culture industry according to Theodor Adorno. There is a main question which the article seeks an answer: how does culture industry reproduce power relations in contemporary capitalism? In order to concretize this aim, this text presents the following parts: a brief historical and theoretical contextualization of Critical Theory - Adorno and other authors' philosophical current - culture industry concept according to Adorno, culture industry and organized capitalism effects, critical position on this context and Adrono's new posture in the fifties and sixties on communication means. The article's main thesis points to evaluation of culture industry1s rationality of domination and discipline of social life and reproducing of actual capitalist order. This leads to the end of contradictions in art, considering that profit is the only aim. Keywords : Culture Industry, Communication, Power.

Os meios de comunicação como instrumento de poder: Theodor Ludwig Wiesengrund Adorno (1903-1969) e a Indústria Cultural