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With the rapid development of China's economy and society, the concept of innovation is deeply rooted in the hearts of the people, and the construction of an innovative country is imminent. As a cradle of cultivating talents, how to effectively enhance college students' awareness of innovation and entrepreneurship, how to effectively improve college students' innovation and entrepreneurship, and how to effectively cultivate college students' ability to innovate and innovate is very important and urgent. Innovative entrepreneurship as a complex social giant system, training contemporary college students' awareness of innovation and entrepreneurship is the key. Based on the idea of "granting people and fishing" and applying practice as the purpose, this paper starts with the analysis of the current situation of the cultivation of college students' innovation and entrepreneurship awareness, the goal of cultivating contemporary college students' awareness of innovation and entrepreneurship, and the basic strategy for cultivating innovation and entrepreneurship awareness.

Teaching people to fish: Research on the Cultivation of Contemporary College Students' Innovative Entrepreneurship