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In the era of new media, people’s lifestyle, education and the like are inseparable from the Internet. At the same time, due to the emergence of smart devices such as mobile phones and tablet computers, people’s reading habits have changed. Fragmented reading has become an important form of reading for college students. College students themselves have the strong ability to accept change, so fragmented reading has gradually become an important form of student learning. This paper mainly analyses fragmented reading by college students and its impact on society in the era of new media.

An Analysis of Fragmented Reading and Its Social Impact on College Students in the Era of New Media