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The United States presidential election in 2000 was one of the closest in history. In 1960, the winner of the popular vote in that presidential election won by the narrowest of margins. Forty years separated the two results, and both involved a sitting Vice President losing to a relative newcomer.  This study sets out the backgrounds of each of the four presidential candidates who competed in 1960 and 2000 and aims to understand the character of each by examining the influences on their lives and the development of their defining character traits. The second aim is to understand the authentic nature of their character by applying several theoretical frameworks to each of them. The application of these theoretical models is done in the context of the outcomes of the 1960 and 2000 elections and, in particular, the losing candidates’ reactions to those results. It is at this most crucial moment that decision-making best reflects whether the candidate’s reaction is authentic in the context of his character development.

Two U.S. elections: 1960 and 2000. A comparison of character