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The car has become the dominant mode of transportation in many cities, giving drivers the sense of freedom and convenience to travel at any time between specific locations. However, this increase in car use has created numerous negative outcomes for society including pollution and congestion. Changing individual travel behaviour away from car use is a challenge that many cities now face in an effort to combat car induced issues. Transport pricing policies are often viewed as an effective method in decreasing levels of car use. However, these policies are often not implemented due to a lack of public support. This research uses a quantitative approach to explore potential factors that may be influencing parking policy acceptability among levels of residents in the Greater Wellington Region. Using an online survey, findings indicate that parking policy acceptability levels to the public are influenced by policy differences in fee level and revenue allocation, as well as individuals' level of personal environmental understanding and concern. The Greed-Efficiency-Fairness (GEF) hypothesis is presented as a theory to explain the changes seen in acceptability levels between different policies and personal characteristics of individuals. It is concluded that, for the study sample, parking policy acceptability levels would most increase when revenue was allocated to improving the quality of active transportation and public transportation. Acceptability levels would further be enhanced by highlighting the beneficial outcomes that the policy would have at both an individual and societal level.

Parking Policy Acceptability in Wellington CBD