English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Neoclassical economic theory Environmental policy making based solely on neoclassical economic theory is insufficient, and sometimes totally misguided, for achieving the desired public response. Neoclassical economic theory describes how people should choose in certain situations, but it also claims to describe how people do choose (Thaler, 1979). Neoclassical economic theory is built on the assumptions that people ‘maximise utility’ (satisfaction), have rational economic preferences among identifiable outcomes, and act independently on the basis of complete and relevant information. However, in certain situations people often act in ways that are inconsistent with neoclassical theory (Kahneman and Tversky, 1984; Thaler, 1979). Thaler (1979) found that, in these situations, neoclassical economic theory makes ‘systemic errors in predicting behaviour’ (p.39). Dawnay and Shah (2005) identify problems with neoclassical economic theory as a tool for motivating effective behaviour change, specifically because it: • doesn’t explain where preferences come from, and assumes preferences are fixed; • finds altruism difficult to explain; • disregards self-expectations and commitments; • assumes loss aversion does not exist; and • assumes people always act rationally and logically and have the ability to make the complex calculations required to make the best choices from many alternatives. Alana Cornforth

Behaviour change: insights for environmental policy making from social psychology and behavioural economics