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Franchise is the system in which the franchisor grants the franchisee an intellectual property right, associated or not with the right to distribute products or services, use of technology for the implementation and management of the business or operating system developed or owned by the franchisor known as know how. The latter whose nature is a business secret arising from industrial property. From this observation, a mismatch may arise between Laws No. 13.966 / 2019 and 13.709 / 2018 now addressed in this work. Therefore, the research method adopted was exploratory to bring factual reality closer to the law, in addition to bibliographic works. Marcela Veronica Lagassi & Juliana de Siqueira Ferreira Revista Brasileira de Direito Empresarial| e-ISSN: 2526-0235 | Encontro Virtual | v. 6 | n. 2 | p. 23 39 | Jul/Dez. 2020. 24

O CONTRATO DE FRANQUIA SOB O CRIVO DA LEI DE PROTEÇÃO DE DADOS.