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In the information economy, personal data are constantly monetized. Therefore, we sought to investigate if this practice is legal, as well as what will be the impacts that the General Data Protection Law will have on this activity. For this, a bibliographic/documentary research on the theme was carried out. It was concluded that the monetization of personal data is lawful, but it must follow the limits imposed by the legal system. Thus, the LGPD brought important guidelines to be followed by organizations, if they do not want to suffer administrative sanctions, in addition to being subject to civil liability.

BREVES CONSIDERAÇÕES ACERCA DA MONETIZAÇÃO DE DADOS PESSOAIS NA ECONOMIA INFORMACIONAL À LUZ DA LEI GERAL DE PROTEÇÃO DE DADOS PESSOAIS