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The work analyzes consumer relations, in order to stimulate discussions about the responsibilities and guarantees of service providers regarding consumers in face of technological innovations based on the collaborative economy and the need for legal support in this field of digital business. From the perspective of Bauman (2001) and Beck (2011), the article describes the sociological view of consumer society and how it is treated in the Brazilian legal system, aiming at guaranteeing the legal security of the subjects of the consumption relationship. For that, the deductive-hypothetical research method was used, through the exposition of doctrinal and jurisprudential positions.

O CONSUMO DIANTE DA ECONOMIA COLABORATIVA E DA UBERIZAÇÃO: RELAÇÕES DE RISCO EM UMA SOCIEDADE CONECTADA