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The research intends to analyze the norms that regulate the protection of the Brazilian consumer in the transnational electronic commerce, called cross border e-commerce, in view of the consumer's hyposufficiency when signing virtual contracts in a multiple regulation scenario. The virtual consumer signs contracts in the transnational market without actually knowing his rights and obligations assumed. The research method used was the inductive with bibliographic research, concluding that there is an important normative gap in consumer protection in cross border e-commerce, since demand in this environment is hampered by costs, language and different legal systems.

A HIPERVULNERABILIDADE DO CONSUMIDOR NO E-COMMERCE CROSS BORDER: O DESAFIO DO MERCADO TRANSNACIONAL