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This article analyzes the commercialization of urban space through gentrification, an instrument of "revitalization" in degraded areas that deprives the use, architecture, and memory of the city, violating urban norms. As an analysis scenario, the case of Bar do Parque, in Belém, a kiosk located in downtown city, Art Nouveau style, symbol of the Amazon‟s belle époque, which represents a space for political deliberation and social and cultural manifestations of the city. It is concluded that the process of gentrification, when influenced by the neoliberal urban model, contributes to deepen the process of segregation and fragmentation in cities. Key-words: Commercialization of Urban Space; Neoliberal Urbanism; Gentrification; Urban Law; Bar do Parque.

A MERCANTILIZAÇÃO DO ESPAÇO URBANO AMAZÔNICO: O CASO DO BAR DO PARQUE EM BELÉM-PA