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This article aims to address business ethics and sustainability in times of crisis, with the proposal to apply the principle of solidarity as a basis for sustainability. We use the hypothetical deductive research method, bibliographic review, and, as a provisional answer, the application of the principle of solidarity as a basis for sustainability in times of crisis. Business ethics, business sustainability and the link between social responsibility and consumerism will be addressed. It concludes, in the use of the principle of solidarity in times of crisis, as a foundation for sustainability in favor of the company and society.

ÉTICA EMPRESARIAL E SUSTENTABILIDADE EM MOMENTOS DE CRISE: UMA ANÁLISE SOB A PERSPECTIVA DO PRINCÍPIO DA SOLIDARIEDADE