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SEO (Search Engine Optimization) is one of the newest and most widespread journalistic practices in contemporary journalism. Making newsworthy the topics most searched for on Google, by journalists known as SEO editors, has given rise to a Google-focused journalistic practice. Although they are now widespread in Turkey Google Gazeteciliği: Dijital Çağda Bir ‘Gerekli Kötü’ Olarak SEO Haberleri ve Haberin ‘Tık’ Uğruna ... 78 Connectist: Istanbul University Journal of Communication Sciences, 2018, 55: 77-112 EXTENDED ABSTRACT Search engine optimization, performed by turning into news the most-searchedfor words or topics on Google, is one of the newest and most widespread journalistic practices to appear in digital journalism. So-called “Google journalism” appeared in response to the news consumption habits of a large segment of internet users who tend to find everything in Google. This content, known as SEO news, is produced by SEO editors in line with Google trends. The aim of journalists is to turn the keywords and sentences searched for by Google users into news, and the search results into front page fodder. Although they are now widespread journalistic practices in Turkey and the rest of the world, search engine optimization and SEO journalism are still relatively new, and have been considered very little in the literature. The ethical problems created by SEO news have been only minimally assessed, and this study aims to make a contribution to the field. Thus, it considers the troubled relationship between SEO news and professional journalistic principles and ethics in the light of journalists’ direct experience. The study was conducted by means of semistructured interviews with 15 professional journalists working at Hürriyet, Sabah, Habertürk, Sözcü, A Haber, T24 and Diken in Istanbul between the dates of 15-20 January 2018 and 16-22 April 2018. Eight of the journalists were employed as SEO editors, and seven were internet newspaper/news portal managers/editors. In interviews with the journalists, a prepared form was used, and open-ended questions were asked. and throughout the world, search engine optimization and SEO journalism are still new, and have yet to be considered in the literature as journalism per se. Analysis of the ethical problems created by SEO news remains lacking; this study aims to make a contribution to the field. Semi-structured interviews were held with 15 professional journalists employed by Hürriyet, Sabah, Habertürk, Sözcü, A Haber, T24 and Diken, all of whom had personal experience on the topic. According to the study results, journalists see the production of SEO content as a necessity for newspapers to be able to compete in the digital world, despite its negative aspects. According to the journalists, the ethical problems created by SEO news items published on news portals and newspaper web sites are: a) the creation of a Google-focused journalistic practice; b) the use of click bait headlines, with no answer in the news item to the question(s) posed; c) spam content and excessive repetition of keywords; d) exploitation of shocking events; e) the robotization of journalists; f) the creation of information pollution; g) the manipulation of public expectations; and h) ethical principles being left up to the conscience of the journalists On the other hand, although SEO news might not have the same news value as traditional journalism, it is not perceived as an ethical problem by journalists.

Google Journalism: SEO News as a ‘Necessary Evil’ in the Digital Age and the Deformation of News for the Sake of ‘Clicks’