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This case study provides insight into a company of self-assembly, which in the past five years has been able to improve their business practices, becoming organization of interest to multinational companies in terms of development of high quality products that meet standards international, who have managed to export assets to other countries in the region successfully. One of the main features of this company from self-assembly is being increasingly matured their requirements through detailed observation of individual customer needs, boosting the implementation of business strategies in order to meet sales indicators, increased market share, increased customer satisfaction and encouraging the development of new products, through the use of modern materials, with the participation of expert staff immersed among provider organizations. The company also showing the application of a strategy of value-added operations continues parameters of the parent company, characterized by customizing the product and processes to the characteristics of consumers in the region. The case study is developed by the method of interview with one of those responsible for the manufacturing of self-assembly company, which is one of the most recognized organizations in the field of process of assembling buses for mass urban transport operators (TRANSMILENIO), small buses (with a capacity of up to 19 passengers), intercity bus road. The intention was that one of the business leaders to share their experiences of several years, when it comes to how to make a Colombian company potencialice in different processes at the strategic, tactical and operational levels, improve their level of service.

Empresas de auto ensamblaje: un caso de estudio para el sector automotor pesado