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Pola’s current development goal is to access to the ASEAN market, and Kuala Lumpur, Malaysia is its best market choice. This proposal provides a theoretical and practical basis for entering the market by analyzing the market economy in Kuala Lumpur, which includes its consumer preference, product quality and safety standards, consumers’ recognition and loyalty for products, and laws and regulations related to cosmetics. At the same time, this paper also provides relevant solutions to the problems and challenges that may be encountered when entering the market. Moreover, referring to the successful developments in Singapore and Bangkok, compared with other untapped markets in ASEAN, Kuala Lumpur is the most suitable target for Pola development at this stage.

The Possiblilty of Pola to Enter the Kuala Lumpur Market