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Article history Received: 23 September 2019 Revised: 27 September 2019 Accepted: 24 October 2019 Published Online: 31 October 2019 In recent years, the Chinese beverage market has become more mature and customers have changed their priorities when buying drinks. Furthermore, Chinese people who are more likely to focus on group interests tend to have more collectivism. The purpose of this article is to analyze the reasons why the investments of American beverage corporates and the American individualism should be welcomed. The ndings are (1) Coca-Cola Company have more strengths and opportunities than weaknesses when they advertise in China; (2) the carbonated industry is predicted to have a not very bright future; (3) the methods that American beverage industry advertise make Chinese people’s lives colorful owing to their advocacies and CSR awareness; (4) American individualism can push Chinese employees to be more competent.

Two Reasons to Demonstrate Why American Beverage and Individualism Investments Should Be Welcomed