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The tourism is one of the economy sectors, which has been rising nowadays around the world and it is not different in Brasilia: the tourism in this city follows the world trends. The gastronomy is a branch that encloses cooking, drinking, the material used in feeding and generally all the cultural aspects which are associated to it. It interacts with the tourism in several ways, sometimes as an offer, which one became a tourist product, sometimes in the economic sector, as a source of income and job. The gastronomical enterprises are responsible for the production of delights and culture which attracts everyone and, stimulates both markets. Brasilia is considered the third gastronomical area of the country. Everyone who comes to Brasilia hardly escapes from knowing the quantity of gastronomical enterprises destined to the pleasure of a good meal. With the globalization of the means of communication, everyone wants to expand her/his business and it has been becoming known. Considering the importance of the integration between the tourism and the sector of gastronomy, people tried to know what relation exists between them in Brasilia. The promotional strategies used by the gastronomical enterprise and the perception of their controllers considering that the tourist activity in Brasilia is the aim of this research. The research encloses aspects as: sort of establishment, time of knowledge in the branch of gastronomy, knowledge of owners and/or managers about the importance of the sector for the rising of sales. Currently, the reality is another. Besides the gastronomical enterprises have to keep their quality and their local clientele, they need to expand and keep their tourist clientele. Then it was intended to analyze the gastronomical enterprises, relating them to the tourist activity that exists in the city; identifying and proposing an interaction between the sectors, intensifying the variety of culture in Brasilia, which has been being discovered not just by its political vocation, but also by its tourist attractions, which are idealized by the architecture of Oscar Niemeyer and Lucio Costa, and its gastronomy, which is from the miscellany of immigrants who came for its building and remains here until now. 1. Tourism 2. Gastronomy 3. Marketing

Análise das estratégias promocionais dos empreendimentos gastronômicos com foco na atividade turística em Brasília