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In front of a crescent competitive labour market, there is the necessity of the hotels be always in touch with all kinds of innovations. The internet, with all its peculiarities, gives to the hotels many advantages. Furthermore, the internet let the hotels create their own differential. The hotels can put themselves on the tourism spotlight using the various types of internet’s tools – web site and e-mailto interact with their clients. It’s important to assure that, in order to get a good result on the application of the marketing internet’s techniques, it is necessary to considerate these techniques as accessories of the traditional marketing strategies and adequate them to each other.

A utilização da internet como canal de fortalecimento do marketing estratégico na hotelaria