Open AccessFactor Affecting Business Performance and Competitive Advantages in Modern Retail Strore in Makassar City
Author(s) -
Nurul Latifa Maulani,
Dian Parawansa,
Andi Nur Baumassepe
Publication year - 2021
Publication title -
hasanuddin journal of business strategy
Language(s) - English
Resource type - Journals
ISSN - 2656-2707
DOI - 10.26487/hjbs.v3i1.411
Subject(s) - market orientation , business , nonprobability sampling , competitive advantage , marketing , path analysis (statistics) , population , computer science , sociology , demography , machine learning
This study aims to analyze the factors affecting business performance and competitive advantages in modern retail stores in Makassar City. The purposive sampling method was used by selecting 100 respondents who privately own a modern retail store for more than 5 years. Data were analyzed using path analysis in SPSS 21 Programs. The results found that competitive advantages had a positive and significant effect on variable market orientation, marketplace innovation, and entrepreneurial orientation factors in modern retail stores in Makassar City. Market orientation and entrepreneurial orientation are also found to impact business performance. In this study, competitive advantage can mediate the effect of market orientation and market place innovation on business performance
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