English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study aims to analyze the factors affecting business performance and competitive advantages in modern retail stores in Makassar City. The purposive sampling method was used by selecting 100 respondents who privately own a modern retail store for more than 5 years. Data were analyzed using path analysis in SPSS 21 Programs. The results found that competitive advantages had a positive and significant effect on variable market orientation, marketplace innovation, and entrepreneurial orientation factors in modern retail stores in Makassar City. Market orientation and entrepreneurial orientation are also found to impact business performance. In this study, competitive advantage can mediate the effect of market orientation and market place innovation on business performance

Factor Affecting Business Performance and Competitive Advantages in Modern Retail Strore in Makassar City