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There is a lot to know about the food we eat. The ingredients for a jar of spaghetti sauce, a box of cereal, or a cup of coffee could come from around the corner or around the world; they could be grown with numerous pesticides or just a few; they could be grown on huge corporate organic farms or on small family-run conventional farms, they could be harvested by children or by machines; they could be stored in hygienic or pest-infested storage facilities; or they could increase or decrease the risk of cancer. A description of any food product could include information on a myriad of attributes (Golan, Kuchler & Mitchell, 2009, p. 1).

The complement of political consumerism: Political producerism in the German organic food sector