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The purpose of this study is to compare the disciplines of Ahi Order (Turkish Trade Model) and Total Quality Management (TQM) that both stand up for the philosophy of giving the highest quality service by qualified people and to determine whether the practices of the accommodation enterprises overlap with these disciplines. This study proposes that The Ahi Order resembles with TQM applications in essence that both have dynamics to raise social work productivity. For this purpose, a detailed literature review examined. Furthermore, questionnaires were applied to middle and senior managers from 11 hotels in 4 and 5-star hotels around Sultanahmet, Istanbul to test their applications on the pre-determined Ahi Order, TQM and Customer Orientation scales. Factors related to the survey participants and the hotel location and their relation to each other were tested by Mann Whitney U and Kruskal Wallis analyzes, and it was understood that there was a significant correlation between the factors. According to the result of correlation analysis, it was observed that there is a positive relationship between Ahi Order with TQM, Ahi Order with Customer Focused Marketing and Customer Focused Marketing with TQM.

Associating the Ahi Order Turkish Trade Model with TQM and Customer-Focused Marketing: Its Applicability in the Accommodation Operations